Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.

+ create group

MY RESOURCESmore

Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.

+ add resource

Online Users=0

Resources you may like

Selecting the Right Channel Partners to Maximize Sales Impact

Share within ITmb

Share This Resource

Share with: Connections

or

Share with: Groups

Manufacturers rely on channel partners to deliver products and know-how to customers and help them control costs and risks. But after a decade of quick, impressive returns from channel investments, manufacturers today are getting less and less impact from the time, effort and money they spend on channel programs. More than just an economic downturn, they are facing a revolution in their channel partners' business models. The channel has quietly reorganized in response to fundamental changes in the way end-users act when purchasing and implementing solutions. But most manufacturers–one step removed from end-user behaviors–have not adapted. The result is that their expensive channel investments, appropriate and productive just a few years ago, are going to the wrong partners or programs.

Keywords

Selecting the Right Channel Partners to Maximize Sales Impact, MarketStar, MarketStar Free White Paper

Offered by

Selecting the Right Channel Partners to Maximize Sales Impact

URL

Files

The resource is available from the link above.

Bookmark to

My ITmodelbook add

Group ITmodelbooks

Selecting the Right Channel Partners to Maximize Sales Impact

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite